Fresh Origins takes home the 2013 Innovator Award
This year’s 8th Annual Starchefs.com International Chefs Congress in New York City proved to be again, nothing short of amazing. Each year the ICC issues four Innovative Awards, for each category: Food and Beverage, Heavy Equipment, Specialty Equipment, and Tabletop and Smallwares. These achievements are given to culinary businesses and professionals that offer the cutting-edge products on the market today that push forward the culinary frontier. Winners are determined by votes made by the symposium’s attendees.
This year we entered our Flower Crystals® Hibiscus to compete in the Food and Beverage category and we won! Luckily, many of the culinary professionals there were using our products in competitions, workshops, demonstrations and tasting segments.
Fresh Origins sponsored the Pastry Competition and a Workshop:
Workshop: Micro Greens, Macro Flavor Combinations, a Savory Wrap-up – presented by Chef Philip Foss of El Ideashttp://www.starchefs.com/cook/events/icc/2013/wrap-up/savory
Philip used Fresh Origins Cucumber Blossoms, Micro Cucumber, Micro Tangerine Lace™, Petite Basil Nutmeg™, and TinyVeggies™ Radish, with leaves that can be flash fried for added texture. He proceeded to plate the ingredients two ways: using an array of Mediterranean flavors including braised octopus, Cinqo Jotas Bellota ham, and watermelon, wow!
Here are some of the other events that featured our Microgreens:
Welcome Dinner: Chef Elizabeth Falkner’s restaurant: Corvo Bianco – Chefs had tables set up and cooked in front of guests – chef station style – they used our products, including Tod Gray, Gabriel Frasca, Alex Talbot, Aki Kamozawa, Adam Marca, Melissa Kelly, and of course Elizabeth Falkner!
See more photos here:
Eat@ICC – lunch on the trade show floor included pop up restaurants, food stands and booths serving food
See more photos here:
The Vitamix Challenge – you guessed it, a food competition using vitamix blenders http://www.starchefs.com/cook/icc-sponsor/vitamix/vitamix-challenge/201
At the Main Stage, chef demos
The Congress Cocktail – here mixologists served drinks on the trade show floor and used our products for tasting.
We are so grateful to the many chefs and exhibitors who used our products and to all the attendees that were able to visit and vote for us at our booth – we thank you!